Creating Brands We Can Trust - Leadership Gathering
Time & Location
About The Event
Intent of All Leadership Gatherings
To foster quality relationships with like-hearted minds through quality dialogues on how to lead transformation.
Creating Brands We Can Trust - We will expand on the future of brands and reflect on the web show episode discussion with Daryl Travis on “Creating Brands We Can Trust” which airs October 8th 2020. Watch episode here: https://www.youtube.com/watch?v=Ka2oJArk13k
"Honesty is the first chapter in the book of wisdom." - Thomas Jefferson
"Honesty and transparency make you vulnerable. Be honest and transparent anyway." - Mother Teresa
"Trust, honesty, humility, transparency, and accountability are the building blocks of a positive reputation. Trust is the foundation of any relationship." - Mike Paul
Welcome to the future of thriving brands...
Our understanding of “brand” is ever-evolving. In this leadership gathering, we will reflect on and elevate the #ReimaginedTogether discourse from “How to Create a Brand We Can Trust” between author and Founder/CEO of Brand Trust, Daryl Travis, and brand innovation speaker, Founder of The Matutine Experience Network Carley Marcelle. We’ll take a more detailed look at the future of brands and how both individuals and organizations can leverage their brands to become more resilient in disruptive climates.
These gatherings are informal, fun, and intimate. We are really about holding a safe space for you to be fully present and supported as we navigate and expand our understanding of both exciting and controversial topics.
You are not required to put on your camera for this gathering, but we do ask all attendees to participate and contribute to the main dialogue and breakout learning exchanges. These gatherings are intended to grow support networks so we do ask you to be fully present.
Preparation (a reminder email will be sent)
- Respect our values - review on our ABOUT page
- You will want to listen in on the web show episode before attending which airs October 8th 2020 - you can find the link here: https://www.youtube.com/watch?v=Ka2oJArk13k
- Come prepared with a one minute introduction, one way you can help others in the group, and one thing you’re seeking right now
- Welcome and opening of space
- Introductions to all gathering participants
- A “Future of Brand Adventure” with Carley Marcelle, Speaker + Founder of The Matutine Network
- Open reflections amongst group with main speaker Daryl Travis and special brand guest, TBA
- Matching and relationship-building
- Closing and Personal Actions
Hosts + Guest Speaker Bios
DARYL TRAVIS | Founder/CEO of Brand Trust
Throughout his extensive career, Daryl has advised many of the largest and best brands in the world. His latest groundbreaking book, Little Things Big Returns, explores what really motivates people and how to deliver experiences that matter most to your customers.
A colorful and engaging storyteller, Daryl speaks frequently on the power of insights and the critical need for marketers to change the way they think about how people think. He explains how research can lead us astray or help us to gain a competitive edge. “Most research discloses what happens,” he says. “However, it often fails to reveal why it happens or the underlying emotional drivers that are critical in creating an effective strategy.” Daryl’s guiding mantra is The NINA Principle®:—No Insight—No Advantage®.
Passionate about learning and understanding more about how people think, Daryl is always reading a new book—more than one hundred each year. His voracious reading helps leverage recent breakthroughs in the social sciences to improve the consumer research process, tapping into the deeper underlying emotions and nonconscious motivations critical to revealing insights.
Daryl and his wife Donnita extend his continuous learning passion as active members of Chicago’s philanthropic community, volunteering time and resources to support education and literacy programs for underprivileged children throughout the city.
CARLEY MARCELLE | Co-Host, Speaker, Founder of The Matutine Experience Network
Carley Marcelle is a brand innovation collaborator, a speaker, a content producer, and the Founder of the Matutine Experience Network. She’s spent fifteen years studying human transformation and creation throughout a wide array of industries, professions, and studies with longer histories in the arts/entertainment, organizational psychology, and entrepreneurial marketing. She's a story disruptor and big picture thinker on a mission to help awaken human (and brand leadership) extraordinary and to rewrite the big stories and the big systems to actually support it.
HANLIE VAN WYK | Co-Host, Moderator, Co-Founder of Change Craft
Hanlie Van Wyk is a behavioral change expert, systems strategist, author, and PhD candidate for Hate Crime Studies. Her fascination with human behavior started while growing up in South Africa. From working to prevent hate crime to humanizing the workplace, her career spans three decades and four continents researching and applying behavioral change strategies to some of the most challenging behavioral problems. As director of change at Change Craft (powered by Behavioral Research and Applied Technology Laboratory) she studies, develops and applies agnostic systems that make change sticky and results in high performing individuals and cultures.
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